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Digital Advertising Aphorism

“Marketers need to build digital relationships and reputation before closing a sale.”

Consumers need to trust you. Trust comes from relationships and how your brand has treated others. Without this trust, it’s nearly impossible to make meaningful conversions.

“90% trust peers on social networks (even strangers); only 15–18% trust brands.”

This quote represents the power of social media influence. If the masses say its’ good, it’s believed. If a brand says so, there will always be skepticism.

Age of Digital Advertising

Conceptualisation of digital strategy for brands are like now – either make it an outlandish one or leave the game. Digital growth is changing the scenario of the advertising world. It’s evolving with a new approach and thought every minute.